List Hygiene & Deliverability

For email marketers and businesses, understanding how junk email works is crucial for ensuring legitimate messages reach their recipients. This comprehensive guide explores the mechanics of junk email, helping you grasp why some emails end up in spam folders and how to prevent your marketing emails from sharing the same fate. What Exactly Is Junk…

What is List Warming? List warming is a term that is often used interchangeably with IP warming in the email marketing space. List warming is the practice of strategically sending your emails for two purposes: Re-Engaging Your Subscribers with List Warming There are a number of reasons why you may need to re-engage your email…

Email deliverability refers to the likelihood of your email being successfully delivered each time you hit “send”. Healthy email deliverability means your emails will usually deliver without problems, whereas poor email deliverability means your emails are likely to end up in spam or junk mail.

In email marketing, your list is your life. Which is why you should practice list hygiene. Here are 4 suggestions for how to clean you email list…