List Hygiene & Deliverability

Email deliverability refers to the likelihood of your email being successfully delivered each time you hit “send”. Healthy email deliverability means your emails will usually deliver without problems, whereas poor email deliverability means your emails are likely to end up in spam or junk mail.

In email marketing, your list is your life. Which is why you should practice list hygiene. Here are 4 suggestions for how to clean you email list…