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What are AMP Emails? 6 Pros & Cons

Background: What is AMP and AMP emails? Accelerated Mobile Pages (AMP for short) is an open-sourced technology made by Google and other tech companies, used to create fast-loading mobile pages.…
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How GDPR Applies to Email Marketing

The General Data Protection Regulation (GDPR) is one of the strictest data privacy laws of today. Here’s how GDPR applies to email marketing…
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What is SMS Marketing? Pros and Cons

SMS is short for short message service, and it’s the technical term for text messaging via mobile networks. What is SMS marketing then? It’s simply marketing that is done through…
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Retaining Customers with Email Marketing

Customer retention is the cornerstone to sustainable growth for all businesses. Loyal customers also tend to spend more over time and serve as brand advocates, driving referrals and helping you…
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How Do Emails Work?

Everybody uses it in their lives, but have you ever wondered how email actually works? There are three main steps…
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Common Social Media Platforms, Strengths & Weaknesses

The most fundamental part of social media marketing is choosing the the right platforms to distribute your content. Each social media platform serves a different demographic and has their own…
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How to Start Social Media Marketing

Social media marketing encompasses a wide range of activities to promote products, services, or brands on social media platforms like Instagram or Facebook. If you’re an entrepreneur, influencer or content…
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How to Structure Ad Campaigns on Meta

In this guide, we’ll dive into the essential components of structuring your ad campaigns on Meta Ads to maximize your reach, engagement, and ultimately, your return on investment (ROI).
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What is Email Deliverability?

Email deliverability refers to the likelihood of your email being successfully delivered each time you hit “send”. Healthy email deliverability means your emails will usually deliver without problems, whereas poor…
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How to Clean Your Email List

In email marketing, your list is your life. Which is why you should practice list hygiene. Here are 4 suggestions for how to clean you email list…
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Benefits of Segmentation in Email Marketing

Segmentation is the method of defining a smaller audience from your email list, for the purpose of sending a more relevant email. Here are 3 major benefits of segmentation in…
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Email Marketing for Small Businesses

To make up for the unpredictable nature of social media, small business owners should leverage email marketing to empower their social media strategy.
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