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How GDPR Applies to Email Marketing
The General Data Protection Regulation (GDPR) is one of the strictest data privacy laws of today. Here’s how GDPR applies to email marketing…
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What is SMS Marketing? Pros and Cons
SMS is short for short message service, and it’s the technical term for text messaging via mobile networks. What is SMS marketing then? It’s simply marketing that is done through…
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Retaining Customers with Email Marketing
Customer retention is the cornerstone to sustainable growth for all businesses. Loyal customers also tend to spend more over time and serve as brand advocates, driving referrals and helping you…
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How Do Emails Work?
Everybody uses it in their lives, but have you ever wondered how email actually works? There are three main steps…
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What is Email Deliverability?
Email deliverability refers to the likelihood of your email being successfully delivered each time you hit “send”. Healthy email deliverability means your emails will usually deliver without problems, whereas poor…
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How to Clean Your Email List
In email marketing, your list is your life. Which is why you should practice list hygiene. Here are 4 suggestions for how to clean you email list…
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Benefits of Segmentation in Email Marketing
Segmentation is the method of defining a smaller audience from your email list, for the purpose of sending a more relevant email. Here are 3 major benefits of segmentation in…
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Email Marketing for Small Businesses
To make up for the unpredictable nature of social media, small business owners should leverage email marketing to empower their social media strategy.
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Email Campaigns vs. Automations
Email marketing consists of emails that are either sent automatically (also known as workflows, flows, or automations) or emails that are sent manually (broadcasts, campaigns). Here are the main differences…
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