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Email Campaigns vs. Automations
Email marketing consists of emails that are either sent automatically (also known as workflows, flows, or automations) or emails that are sent manually (broadcasts, campaigns). Here are the main differences…
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4 Essential Methods to Segment Your Email List
As your email list grows, so will the number of people that unsubscribe from your list — especially if your emails lack personalization. Here are 4 essential methods to segment…
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What is Digital Marketing? Benefits and Fundamentals
Digital marketing = to market something online. This includes any sort of marketing done on the internet, which includes social media, search engines and email. Here are some fundamentals and…
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Comparing Email Marketing vs. SMS Marketing
Let’s compare email marketing vs. SMS marketing! Both are examples of direct marketing channels, but there are subtle differences…
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Is Email Marketing Dead in 2024?
People wonder if email marketing is dead in 2024 because it is relatively “old” technology, especially when social media and SMS exist. Let’s look at the facts…
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How To Grow Your Email List With These 5 Tips
Growing an email list is essential for any business that wants to establish a strong online presence. Let’s explore 5 ways you can grow your email list…
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When To Schedule Email Campaigns
When is the best time to send emails to subscribers? This post will guide you through some tips and tricks to figure out your optimal send time.
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How To Build A Great Post-Purchase Experience With Emails
Every store needs to send post-purchase emails to customers. Here’s how to build a great post-purchase experience using email automations:
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Optimize Your Email Marketing Strategy With A/B Tests
Email marketing optimization is an ongoing process! There is an unlimited number of variables to test, but it all starts with A/B testing.
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How To Construct A Great Marketing Email
This post will guide you through the structure of a marketing email, what makes an email great, and how to construct an email using blocks.
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