Email Marketing
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Comparing Email Marketing vs. SMS Marketing
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Let’s compare email marketing vs. SMS marketing! Both are examples of direct marketing channels, but there are subtle differences…
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Is Email Marketing Dead in 2024?
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People wonder if email marketing is dead in 2024 because it is relatively “old” technology, especially when social media and SMS exist. Let’s look at the facts…
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How To Grow Your Email List With These 5 Tips
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Growing an email list is essential for any business that wants to establish a strong online presence. Let’s explore 5 ways you can grow your email list…
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When To Schedule Email Campaigns
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When is the best time to send emails to subscribers? This post will guide you through some tips and tricks to figure out your optimal send time.
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How To Build A Great Post-Purchase Experience With Emails
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Every store needs to send post-purchase emails to customers. Here’s how to build a great post-purchase experience using email automations:
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Optimize Your Email Marketing Strategy With A/B Tests
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Email marketing optimization is an ongoing process! There is an unlimited number of variables to test, but it all starts with A/B testing.
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How To Construct A Great Marketing Email
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This post will guide you through the structure of a marketing email, what makes an email great, and how to construct an email using blocks.
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How to Structure Your Email Strategy With RFM Segmentation (Case Study)
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RFM segmentation is the most useful group of behavioural segments for large email lists. Read to learn how it’s used in email marketing!
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What Is The CAN-SPAM Act? Everything You Need To Know
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The CAN-SPAM act is a set of rules that every email marketer must follow, especially for emails sent to residents of the USA.