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SMS Marketing

  • SMS Marketing: CASL Regulations

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    Text message marketing in Canada requires careful attention to CASL regulations. With 68% of Canadians using SMS as their preferred mobile messaging platform after Facebook Messenger, understanding SMS marketing CASL regulations is crucial for business success. This comprehensive guide will help you navigate these requirements while maintaining effective SMS marketing campaigns. Understanding CASL Regulations for…

  • What is SMS Marketing? Pros and Cons

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    SMS is short for short message service, and it’s the technical term for text messaging via mobile networks. What is SMS marketing then? It’s simply marketing that is done through text messaging. Although they have a lot in common, SMS marketing is often misunderstood and marketers mistakenly treat SMS like another email marketing channel.

  • Comparing Email Marketing vs. SMS Marketing

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    Let’s compare email marketing vs. SMS marketing! Both are examples of direct marketing channels, but there are subtle differences…