Table of Contents
Introduction
Growing an email list is essential for any business that wants to establish a strong online presence.
Not only does an email list allow you to reach a targeted group of leads, but it also helps to build brand awareness and loyalty. Here are some tips for growing your email list:
1. Use Sign Up Forms
Otherwise known as an opt-in strategy, you should make it easy for your website visitors to join your email list by adding multiple sign-up forms across your website.
Common places to place sign-up forms are
- on your homepage
- at the end of a blog post
- in your footer
2. Use Social Media
Social media is essential in today’s world of marketing.
You can use your social channels to promote your email list and encourage your followers to signup. You can do this by:
- sharing a link to a sign-up form
- creating posts that highlight the benefit of your email newsletter
- offering incentives
3. Incentives
Sometimes it’ll take more than just a call-to-action to get people to sign up, so it’s often worth using an incentive.
Otherwise known as entry offers or lead magnets, an incentive is something that you can offer to your website visitors in exchange for their email signup.
Examples of incentives include:
- discount codes
- free trials
- gated content such as a handbook, spreadsheet or template
4. Host An Event
Whether it’s in-person or online, hosting an event is a great way to get people to join your email list.
Beyond joining your list, you also get to build a relationship with people early which is great for engagement and building a community.
Here are some events you could host or attend:
- in-person seminar
- online webinar
- lectures
- demonstrations
- conventions
5. Referrals
Word of mouth is the best form of marketing that exists. People are much more likely to buy from you when a family member or friend recommends your business!
If you already have a customer base or an email list, make sure to use it to your advantage; reach out to people who have experienced your services and ask if they would refer you to their friends or family.
You can even use an incentive to drive referrals.
Conclusion
No matter how you decide to grow your email list, the most important thing is to communicate the value of your email newsletter, and then deliver quality emails worth reading.
However, curating a quality newsletter requires a lot of work. That’s why many marketing agencies choose to resell our white label email marketing services so that they can focus on delivering value to their clients.
Further reading: How to create a strong opt-in strategy