Segmentation & Personalization
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Benefits of Segmentation in Email Marketing
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Segmentation is the method of defining a smaller audience from your email list, for the purpose of sending a more relevant email. Here are 3 major benefits of segmentation in email marketing…
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4 Essential Methods to Segment Your Email List
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As your email list grows, so will the number of people that unsubscribe from your list — especially if your emails lack personalization. Here are 4 essential methods to segment your email list for maximum revenue!
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How to Structure Your Email Strategy With RFM Segmentation (Case Study)
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RFM segmentation is the most useful group of behavioural segments for large email lists. Read to learn how it’s used in email marketing!
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What is Segmentation in Email Marketing?
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There’s nothing that is overlooked more than segmentation in email marketing. It’s the key to an effective marketing strategy, more than creatives…