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Optimize Your Email Marketing Strategy With A/B Tests
Email marketing optimization is an ongoing process! There is an unlimited number of variables to test, but it all starts with A/B testing.
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How To Construct A Great Marketing Email
This post will guide you through the structure of a marketing email, what makes an email great, and how to construct an email using blocks.
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How to Structure Your Email Strategy With RFM Segmentation (Case Study)
RFM segmentation is the most useful group of behavioural segments for large email lists. Read to learn how it’s used in email marketing!
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What Is The CAN-SPAM Act? Everything You Need To Know
The CAN-SPAM act is a set of rules that every email marketer must follow, especially for emails sent to residents of the USA.
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Abandoned Cart Emails: How They Work & 3 Best Practices
Abandoned cart emails are an effective way to recover potential customers! Here’s how they work, and some best practices to build your own abandoned cart emails!
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What Is Exit Intent & How It Works In Email Marketing
This post covers what exit intent is, how an exit intent strategy works, and why every online store should have one.
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What is Segmentation in Email Marketing?
There’s nothing that is overlooked more than segmentation in email marketing. It’s the key to an effective marketing strategy, more than creatives…
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How to Get Started With Email Marketing In 6 Quick Steps
If you’re a beginner, it’s hard to get started with email marketing — there’s just so much to learn and manage…
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Navigate Email Regulations With These 4 Best Practices
Email regulations were made to protect people from spam, but they can be hard to navigate. That’s why marketers adopted these best practices…
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Email Campaigns: How They Work & Why They’re Important
What are they? How do they work? Why are they important for your website? Learn everything about email campaigns!
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What is an Email Marketing Workflow, How It Works & Examples
Read this post for insights on building an email marketing workflow, automation, or drip sequence that suits your website’s needs.
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How to Create a Strong Email Opt-In Strategy
A solid email opt-in strategy is the foundation for effective email marketing. Read this post to learn how to make the most out of your sign-up forms!
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