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Email Marketing

  • What are AMP Emails? 6 Pros & Cons

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    Background: What is AMP and AMP emails? Accelerated Mobile Pages (AMP for short) is an open-sourced technology made by Google and other tech companies, used to create fast-loading mobile pages. It’s sort of like a toolkit for web developers to build mobile-friendly pages, but is now rarely used in web development today. This is because…

  • How GDPR Applies to Email Marketing

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    The General Data Protection Regulation (GDPR) is one of the strictest data privacy laws of today. Here’s how GDPR applies to email marketing…

  • Retaining Customers with Email Marketing

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    Customer retention is the cornerstone to sustainable growth for all businesses. Loyal customers also tend to spend more over time and serve as brand advocates, driving referrals and helping you build your reputation. Therefore, nurturing relationships with your customer base should be a top priority for any business.

  • How Do Emails Work?

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    Everybody uses it in their lives, but have you ever wondered how email actually works? There are three main steps…

  • What is Email Deliverability?

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    Email deliverability refers to the likelihood of your email being successfully delivered each time you hit “send”. Healthy email deliverability means your emails will usually deliver without problems, whereas poor email deliverability means your emails are likely to end up in spam or junk mail.

  • How to Clean Your Email List

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    In email marketing, your list is your life. Which is why you should practice list hygiene. Here are 4 suggestions for how to clean you email list…

  • Benefits of Segmentation in Email Marketing

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    Segmentation is the method of defining a smaller audience from your email list, for the purpose of sending a more relevant email. Here are 3 major benefits of segmentation in email marketing…

  • Email Marketing for Small Businesses

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    To make up for the unpredictable nature of social media, small business owners should leverage email marketing to empower their social media strategy.

  • Email Campaigns vs. Automations

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    Email marketing consists of emails that are either sent automatically (also known as workflows, flows, or automations) or emails that are sent manually (broadcasts, campaigns). Here are the main differences between email campaigns vs. automations…

  • 4 Essential Methods to Segment Your Email List

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    As your email list grows, so will the number of people that unsubscribe from your list — especially if your emails lack personalization. Here are 4 essential methods to segment your email list for maximum revenue!