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Email Marketing

  • How Does Junk Email Work?

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    For email marketers and businesses, understanding how junk email works is crucial for ensuring legitimate messages reach their recipients. This comprehensive guide explores the mechanics of junk email, helping you grasp why some emails end up in spam folders and how to prevent your marketing emails from sharing the same fate. What Exactly Is Junk…

  • List Warming in Email Marketing

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    What is List Warming? List warming is a term that is often used interchangeably with IP warming in the email marketing space. List warming is the practice of strategically sending your emails for two purposes: Re-Engaging Your Subscribers with List Warming There are a number of reasons why you may need to re-engage your email…

  • What are AMP Emails? 6 Pros & Cons

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    Background: What is AMP and AMP emails? Accelerated Mobile Pages (AMP for short) is an open-sourced technology made by Google and other tech companies, used to create fast-loading mobile pages. It’s sort of like a toolkit for web developers to build mobile-friendly pages, but is now rarely used in web development today. This is because…

  • How GDPR Applies to Email Marketing

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    The General Data Protection Regulation (GDPR) is one of the strictest data privacy laws of today. Here’s how GDPR applies to email marketing…

  • Retaining Customers with Email Marketing

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    Customer retention is the cornerstone to sustainable growth for all businesses. Loyal customers also tend to spend more over time and serve as brand advocates, driving referrals and helping you build your reputation. Therefore, nurturing relationships with your customer base should be a top priority for any business.

  • How Do Emails Work?

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    Everybody uses it in their lives, but have you ever wondered how email actually works? There are three main steps…

  • What is Email Deliverability?

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    Email deliverability refers to the likelihood of your email being successfully delivered each time you hit “send”. Healthy email deliverability means your emails will usually deliver without problems, whereas poor email deliverability means your emails are likely to end up in spam or junk mail.

  • How to Clean Your Email List

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    In email marketing, your list is your life. Which is why you should practice list hygiene. Here are 4 suggestions for how to clean you email list…

  • Benefits of Segmentation in Email Marketing

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    Segmentation is the method of defining a smaller audience from your email list, for the purpose of sending a more relevant email. Here are 3 major benefits of segmentation in email marketing…

  • Email Marketing for Small Businesses

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    To make up for the unpredictable nature of social media, small business owners should leverage email marketing to empower their social media strategy.