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Email Marketing

  • Why Purchased Email Lists Suck

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    Email marketing is one of the most effective ways to connect with your audience, nurture leads, and drive conversions. However, one of the biggest mistakes businesses make is using purchased email lists. In this post, we’ll dive into why purchased email lists suck and how they can harm your email marketing efforts. What Are Purchased…

  • Growing Your Email List with Lead Ads

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    Building a strong email list is one of the most effective ways to nurture relationships with your audience and drive conversions. But with so many strategies out there, how can you grow your email list consistently? Enter lead ads—a powerful tool that allows you to capture leads directly on platforms like Facebook, Instagram, and LinkedIn.…

  • How Does Junk Email Work?

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    For email marketers and businesses, understanding how junk email works is crucial for ensuring legitimate messages reach their recipients. This comprehensive guide explores the mechanics of junk email, helping you grasp why some emails end up in spam folders and how to prevent your marketing emails from sharing the same fate. What Exactly Is Junk…

  • List Warming in Email Marketing

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    What is List Warming? List warming is a term that is often used interchangeably with IP warming in the email marketing space. List warming is the practice of strategically sending your emails for two purposes: Re-Engaging Your Subscribers with List Warming There are a number of reasons why you may need to re-engage your email…

  • What are AMP Emails? 6 Pros & Cons

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    Background: What is AMP and AMP emails? Accelerated Mobile Pages (AMP for short) is an open-sourced technology made by Google and other tech companies, used to create fast-loading mobile pages. It’s sort of like a toolkit for web developers to build mobile-friendly pages, but is now rarely used in web development today. This is because…

  • How GDPR Applies to Email Marketing

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    The General Data Protection Regulation (GDPR) is one of the strictest data privacy laws of today. Here’s how GDPR applies to email marketing…

  • Retaining Customers with Email Marketing

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    Customer retention is the cornerstone to sustainable growth for all businesses. Loyal customers also tend to spend more over time and serve as brand advocates, driving referrals and helping you build your reputation. Therefore, nurturing relationships with your customer base should be a top priority for any business.

  • How Do Emails Work?

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    Everybody uses it in their lives, but have you ever wondered how email actually works? There are three main steps…

  • What is Email Deliverability?

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    Email deliverability refers to the likelihood of your email being successfully delivered each time you hit “send”. Healthy email deliverability means your emails will usually deliver without problems, whereas poor email deliverability means your emails are likely to end up in spam or junk mail.

  • How to Clean Your Email List

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    In email marketing, your list is your life. Which is why you should practice list hygiene. Here are 4 suggestions for how to clean you email list…