Email Marketing
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Optimize Your Email Marketing Strategy With A/B Tests
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Email marketing optimization is an ongoing process! There is an unlimited number of variables to test, but it all starts with A/B testing.
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How To Construct A Great Marketing Email
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This post will guide you through the structure of a marketing email, what makes an email great, and how to construct an email using blocks.
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How to Structure Your Email Strategy With RFM Segmentation (Case Study)
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RFM segmentation is the most useful group of behavioural segments for large email lists. Read to learn how it’s used in email marketing!
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What Is The CAN-SPAM Act? Everything You Need To Know
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The CAN-SPAM act is a set of rules that every email marketer must follow, especially for emails sent to residents of the USA.
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Abandoned Cart Emails: How They Work & 3 Best Practices
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Abandoned cart emails are an effective way to recover potential customers! Here’s how they work, and some best practices to build your own abandoned cart emails!
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What Is Exit Intent & How It Works In Email Marketing
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This post covers what exit intent is, how an exit intent strategy works, and why every online store should have one.
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What is Segmentation in Email Marketing?
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There’s nothing that is overlooked more than segmentation in email marketing. It’s the key to an effective marketing strategy, more than creatives…
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How to Get Started With Email Marketing In 6 Quick Steps
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If you’re a beginner, it’s hard to get started with email marketing — there’s just so much to learn and manage…
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Navigate Email Regulations With These 4 Best Practices
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Email regulations were made to protect people from spam, but they can be hard to navigate. That’s why marketers adopted these best practices…
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Email Campaigns: How They Work & Why They’re Important
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What are they? How do they work? Why are they important for your website? Learn everything about email campaigns!